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The
Microsoft Windows Desktop is now the most valuable real estate in the
world. Every Microsoft system out there has one.
The desktop is your work area. It’s the first thing you see when you
start your computer. It’s the last thing you see when you shutdown and
it’s the default screen for everything you do on your computer.
On your Windows Desktop are icons. Icons are small pictures that are
linked to software programs or websites. Double-clicking on the icon
runs the program or accesses the website.
Many large Fortune 500 companies spend hundreds of thousands putting
their icons on our desktops. They understand the marketing value of the
icon. They want to capture your attention before you start searching on
the Internet. They know that if their icon is on your desktop you will
probably click on it. If you click on it there’s a good chance you may
become a customer. Even if you don’t click on it the icon it just sits
on your desktop putting their name in your mind at least seven to ten
times a day. Their persistent brand presence builds top-of- mind brand
awareness for them and the likelihood that someday you will click on the
icon and do business with them.
Now JetNett has made it possible for you to put your brand on your
customer’s computer desktop and it’s important for you to be there. By
sitting on the computer desktop you have an
opportunity to: |